--- title: "Facebook & Instagram Ads Management | Thrive Media" description: "High-converting Facebook and Instagram ad campaigns with 4.2x average ROAS. Custom audiences, daily optimization, transparent reporting. No retainers. 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Below that, you can still get leads, but optimization is slow because Facebook's algorithm needs ~50 conversions per ad set per week to leave the learning phase." } }, { "@type": "Question", "name": "What's your management fee?", "acceptedAnswer": { "@type": "Answer", "text": "Flat monthly fee scaled to ad spend and complexity, not a percentage of spend. This means we're not incentivized to push you to spend more than the campaigns can profitably absorb. Pricing disclosed on the discovery call." } }, { "@type": "Question", "name": "Do you require a long-term contract?", "acceptedAnswer": { "@type": "Answer", "text": "No. We work month-to-month. We earn the next month by performing in the current one. If we're not driving real ROI within 90 days, you walk — no penalty." } }, { "@type": "Question", "name": "Do you produce the creative or do I need to?", "acceptedAnswer": { "@type": "Answer", "text": "We produce it. Static graphics, motion graphics, short-form video, scripted UGC — included in management. You're not chasing your designer for ad assets while campaigns starve." } } ] } ] --- ![Cinematic dark gradient background with subtle blue and warm ambient light glows](/assets/hero-premium-cinematic-v3-Bo4hTGcQ.webp) [![Thrive Media](/assets/thrivelogo-B9CkfDC_.png)](/) [Services](/services) [Pricing](/pricing)[Results](/results)[Portfolio](/portfolio)[About](/#about)[Schedule a Call](/contact) [Home](/)/ Services / Profitable Facebook Campaigns That Actually Scale Facebook & Instagram ads # Profitable Facebook Campaigns That Actually Scale We build, launch, and optimize Facebook and Instagram ad campaigns that generate booked calls and tracked revenue — not vanity metrics. Custom creative, custom audiences, daily optimization, and reporting tied to dollars. 4.2x average client ROAS. [Schedule a free call](/contact) Capabilities ## Engineered for deep integration and zero-latency performance. \[ 01 / 04 \] ### Creative built to convert We write the hooks, produce the static and video creative, and test enough variations to find what actually moves your audience. Most agencies run two ads and pray. We run dozens and let the data decide. ### Audiences engineered for your offer Custom audiences from your CRM, lookalikes from your best customers, interest stacks for cold acquisition, and retargeting layers for warm traffic. Layered correctly so they don't cannibalize each other. ### Tracked to revenue Server-side conversion tracking, CAPI, GA4, and CRM integration so you see what each campaign actually generated in pipeline and closed revenue — not just clicks and impressions. ### Daily optimization, weekly reporting A media buyer actually inside the account every day. Plain-English reports every week so you know what's working, what's killed, and what's next. How it works ## From kickoff to launch 2. 01 #### Step 01 ### Audit We review past account performance, offer, landing pages, and tracking. Free. 3. 02 #### Step 02 ### Build Creative production, audience setup, conversion tracking, landing-page tune-up. Typically 5–10 days. 4. 03 #### Step 03 ### Launch We launch in test mode, validate tracking against real conversions, then scale into the winners. 5. 04 #### Step 04 ### Scale Daily optimization, weekly creative refresh, monthly strategy review. We grow what works and cut what doesn't. Proof ## Average client ROAS: 4.2x Across active client accounts, our average return on ad spend is 4.2x — every $1 in media returns $4.20 in tracked revenue. We've generated over $35M in attributable client revenue, much of it from paid social. 4.2x Average ROAS 100s Businesses served $35M+ Revenue generated Flat Monthly fee Facebook & Instagram ads — screenshots ## Real ad-account results, straight from the dashboard Unretouched screenshots from live Thrive Media client ad accounts. Spend, leads, revenue, and ROAS — pulled directly from the tracking dashboard. ![$195,674 revenue on $51,589 ad spend](/__l5e/assets-v1/c2dc3fce-0f2a-4969-a7c1-5d8a40d22f52/june_results_all.JPG) All active accounts ### $195,674 revenue on $51,589 ad spend All campaigns 3.79x Blended ROAS $144K Profit 3,325 Leads 572 Calls booked Aggregate across every active client ad account. Screenshot pulled directly from the ad-tracking dashboard. ![5.57x ROAS · $43,771 revenue](/__l5e/assets-v1/2316cb62-9c4f-45a1-9665-bd7cf8576fe2/june_campaign_5.7x_ROAS.JPG) Single campaign ### 5.57x ROAS · $43,771 revenue $7,859 spend 5.57x ROAS $35.9K Profit 484 Leads 63 Sales High-ticket call-booking funnel. Every $1 in ad spend returned $5.57 in tracked revenue. ![4.87x ROAS · 137 booked calls](/__l5e/assets-v1/c6cdc349-7bad-4168-8104-5ad666dd747d/june_call_booking_campaign_5x_roas.JPG) Call booking funnel ### 4.87x ROAS · 137 booked calls $4,355 spend 4.87x ROAS $16.8K Profit 291 Leads $31.78 Cost / call Call-booking campaign with $31 cost-per-booked-call and $14.96 cost-per-lead. ![4.18x ROAS · $40,667 revenue](/__l5e/assets-v1/6850ecf4-781a-4be7-8d53-183a3f15c8d4/june_campaign_low_ticket_funnel_4x_roas.JPG) Low-ticket funnel ### 4.18x ROAS · $40,667 revenue $9,725 spend 4.18x ROAS $30.9K Profit 300 Leads 86 Sales Low-ticket direct-response funnel converting cold traffic to purchase. ![$162,178 revenue on 6-month lead magnet](/__l5e/assets-v1/4379d3db-3259-42b5-9cc6-b00a81f9afc4/6mos_free_lead_magnet_funnel_results.JPG) Lead-magnet funnel ### $162,178 revenue on 6-month lead magnet $47,913 spend 3.39x Avg ROAS $115K Profit 4,571 Leads 439 Sales Free lead-magnet funnel — top ad set returned 6.78x on $2,440 spend. ![$158,521 revenue · 622 booked calls](/__l5e/assets-v1/3f98d737-0335-4e67-a4c4-428712f294bc/6mos_call_booking_funnel_225k_revenue.JPG) Call booking ### $158,521 revenue · 622 booked calls $45,223 spend 3.50x Avg ROAS $114K Profit 1,315 Leads 89 Sales 6-month call-booking campaign. Top ad set held 4.31x ROAS on $18K spend. Screenshots taken directly from Thrive Media's ad-tracking dashboard. Individual results vary by industry, offer, market, and ad spend. Queries ## Frequently asked questions ### How much should I spend on Facebook ads to see real results? + We recommend a minimum media budget of $2,500/month to gather statistically meaningful data on a single offer. Below that, you can still get leads, but optimization is slow because Facebook's algorithm needs ~50 conversions per ad set per week to leave the learning phase. ### What's your management fee? + Flat monthly fee scaled to ad spend and complexity, not a percentage of spend. This means we're not incentivized to push you to spend more than the campaigns can profitably absorb. Pricing disclosed on the discovery call. ### Do you require a long-term contract? + No. We work month-to-month. We earn the next month by performing in the current one. If we're not driving real ROI within 90 days, you walk — no penalty. ### Do you produce the creative or do I need to? + We produce it. Static graphics, motion graphics, short-form video, scripted UGC — included in management. You're not chasing your designer for ad assets while campaigns starve. ## Find out what your account is leaving on the table Free ad account audit. We'll show you exactly where spend is leaking and what a properly engineered campaign could return. [Schedule a free call](/contact) 100s of businesses served · $35M+ revenue generated · 72-hour delivery ![Thrive Media](/assets/thrivelogo-B9CkfDC_.png) Custom AI implementations and AI-powered websites. Based in Thousand Oaks, CA. Serving Ventura County and beyond. 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