---
title: "QualiFi — Lead Capture & AI Enrichment SaaS Case Study | Thrive Media"
description: "QualiFi: a lead capture and AI enrichment platform that resolves anonymous website visitors, scores intent with AI, and integrates with GHL, Meta, and custom webhooks. Built by Thrive Media."
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SaaS · Lead Intelligence

# QualiFi

Lead capture + AI enrichment platform that resolves anonymous visitors and scores intent

Built for: Real estate investors, agencies, and any operator running paid traffic that needs to recover missed leads TypeScript React Node.js PostgreSQL 

![Admin dashboard — 43,570 total leads, 4,848 remaining, 556 this month, plus daily contact trend across LeadDetector, Audience Boost, and suppression.](/__l5e/assets-v1/1a4d52aa-abb5-4294-a5b4-aba5c46e64f7/Dashboard.JPG)

Overview

## What we built

QualiFi is a lead capture and AI enrichment platform that turns missed website traffic into actionable, pre-qualified leads. It resolves anonymous visitor identity to name, phone, email, and address, then enriches each contact with financial indicators and intent signals.

The AI scoring layer ranks leads based on individual financial and demographic profiles, so sales teams stop guessing and stop burning dials on dead traffic. Customers see up to 78% lower acquisition costs and up to 70% revenue lift.

Beyond identification, QualiFi doubles as a CRM revival engine — enriching existing dormant leads with fresh financial and intent data so old lists become a new source of pre-qualified prospects. Ships with GHL integration, custom webhooks, Meta Audience Boost, suppression scripting, and a full customer support portal.

Tech stack

-   • TypeScript 
-   • React 
-   • Node.js 
-   • PostgreSQL 
-   • Identity resolution pipeline 
-   • AI scoring models 
-   • Meta Marketing API 
-   • GHL + custom webhooks 

Highlights

## Key capabilities

### Anonymous visitor identification

Collection script resolves site visitors to name, email, phone, and address — even when they never fill out a form. 43K+ leads captured across a single customer's domain portfolio.

### AI lead scoring + financial enrichment

Every captured lead is enriched with financial indicators and demographic signals, then scored by AI models to surface who is actually likely to convert.

### CRM revival for dormant leads

Bulk-enrich existing CRM contacts with fresh financial and intent data — turning stale lists into a live source of pre-qualified opportunities.

### Meta Audience Boost

Feeds resolved-visitor data back into Meta ad accounts as custom + lookalike audiences, restoring signal lost to browser cookie blocking and lifting retargeting reach by 50%+.

### GHL + webhook integrations

Native GoHighLevel integration plus a full webhook builder with per-lead parameter/condition routing, so leads flow into any CRM, spreadsheet, or downstream automation in real time.

### Multi-domain script control + suppression

Manage collection and suppression scripts across unlimited domains, activate/deactivate per site, and suppress converted leads on thank-you pages to keep enrichment credits focused on new traffic.

### Built-in support portal

In-app ticketing, priority routing, pixel-installation requests, and a full video-driven support center — reducing white-glove overhead for the operator.

Screenshots

## Inside the product

![Admin dashboard — 43,570 total leads, 4,848 remaining, 556 this month, plus daily contact trend across LeadDetector, Audience Boost, and suppression.](/__l5e/assets-v1/1a4d52aa-abb5-4294-a5b4-aba5c46e64f7/Dashboard.JPG)

Admin dashboard — 43,570 total leads, 4,848 remaining, 556 this month, plus daily contact trend across LeadDetector, Audience Boost, and suppression.

![My Leads — full lead table with date, name, email, lead type (LeadDetector), and source URL. 43K+ enriched leads across the customer's domain portfolio.](/__l5e/assets-v1/628acf42-ca73-46a9-b6fb-fcc9968703d4/leads_view.JPG)

My Leads — full lead table with date, name, email, lead type (LeadDetector), and source URL. 43K+ enriched leads across the customer's domain portfolio.

![Lead filtering — date range plus parameter/condition/value rules with CSV export, so operators can slice enriched leads any way they need.](/__l5e/assets-v1/f69096b7-5016-4184-9987-7f1ef78003bb/lead_filtering.JPG)

Lead filtering — date range plus parameter/condition/value rules with CSV export, so operators can slice enriched leads any way they need.

![My Domains — multi-site control with active vs deactive script counts, per-domain lead totals, install status, and add-new-domain flow.](/__l5e/assets-v1/2490934d-e7cf-4168-a24a-c35995357318/domains_view.JPG)

My Domains — multi-site control with active vs deactive script counts, per-domain lead totals, install status, and add-new-domain flow.

![Per-domain actions — view scripts, view leads, and activate/deactivate the collection script without leaving the dashboard.](/__l5e/assets-v1/6dcd31f3-1451-4e26-a9d5-f756237b91e6/script_settings.JPG)

Per-domain actions — view scripts, view leads, and activate/deactivate the collection script without leaving the dashboard.

![Collection script — unique per-website snippet the operator drops into the site header to start identifying anonymous visitors.](/__l5e/assets-v1/01b79ff6-3eb6-4fb4-9d8f-8be8a602cfce/view_script_collection.JPG)

Collection script — unique per-website snippet the operator drops into the site header to start identifying anonymous visitors.

![Suppression script — installed on thank-you / post-submit pages so converted leads are excluded from further enrichment and ad targeting.](/__l5e/assets-v1/db0c76fb-0aee-487b-89f5-7f17f691afc6/view_script_suppression.JPG)

Suppression script — installed on thank-you / post-submit pages so converted leads are excluded from further enrichment and ad targeting.

![Meta Audience Boost — link a Facebook ad account, pick AD account ID, and push resolved visitors into lookalike + retargeting audiences (WP Instagram, FB Page, LeadForm).](/__l5e/assets-v1/97bd292c-b0e9-4536-a4e9-11f71e9e92e9/meta_integration2.JPG)

Meta Audience Boost — link a Facebook ad account, pick AD account ID, and push resolved visitors into lookalike + retargeting audiences (WP Instagram, FB Page, LeadForm).

![Webhooks — add unlimited outbound webhooks with parameter/condition/input routing and a test-connection button. Route different lead types to different destinations.](/__l5e/assets-v1/6823e4f2-f126-47b6-821e-e2693d38fadb/Webhook_Integration.JPG)

Webhooks — add unlimited outbound webhooks with parameter/condition/input routing and a test-connection button. Route different lead types to different destinations.

![Support portal — in-app ticketing with title, support type, priority, website, and question fields, plus a video-driven help center and pixel-install request flow.](/__l5e/assets-v1/6dff4575-8c87-40fc-a40c-021c4a2bf317/support_portal.JPG)

Support portal — in-app ticketing with title, support type, priority, website, and question fields, plus a video-driven help center and pixel-install request flow.

## Building something like this?

QualiFi was built end-to-end by Thrive Media — product design, engineering, infrastructure, and hand-off. Free discovery call to scope yours.

[Schedule a free call](/contact)

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