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![QualiFi website screenshot](https://images.leadconnectorhq.com/image/f_webp/q_80/r_1200/u_https://assets.cdn.filesafe.space/i16mIoXyGeVouAEqPQXE/media/68fb7dc88678a4345f902dcd.jpeg)

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[Home](/)/ [Portfolio](/portfolio)/ QualiFi 

Case Study

# QualiFi — Custom AI Application Build

Thrive Media built GetQualifi.ai — an AI lead qualification platform delivering 10X more leads captured, 70% fewer wasted calls, and 3X higher close rates.

[Visit live site](https://getqualifi.ai) [Schedule a free strategy call](/contact)

10X

More leads captured with the QualiFi platform

98%

Hit rate for lead identification

3X

Higher close rate for QualiFi users

![Chris Lewis, Founder of Thrive Media](/assets/chris-headshot-B0l24Jcw.jpeg)

Chris Lewis

Founder, Thrive Media · Reviewed by Red Sherwood, Partner

[getqualifi.ai](https://getqualifi.ai)

![QualiFi website homepage screenshot](https://images.leadconnectorhq.com/image/f_webp/q_80/r_1200/u_https://assets.cdn.filesafe.space/i16mIoXyGeVouAEqPQXE/media/68fb7dc88678a4345f902dcd.jpeg)

Screenshot of QualiFi — [getqualifi.ai](https://getqualifi.ai)

## About QualiFi

QualiFi (getqualifi.ai) is an AI-powered lead qualification platform that turns website visitors and form submissions into pre-qualified prospects — enriched with FICO credit scores, reported annual income, spending power data, and AI-generated lead scores, using only a name, email, and phone number. The platform is used by coaches, consultants, solar companies, roofing businesses, mortgage lenders, and real estate investors across the country. Clients include high-profile operators including Justin Colby (The Science of Flipping), Brandon Brittingham (MDDE Group), and others with documented multi-six-figure revenue attribution.

Note: this project was formerly known as Lead Detector and has been rebranded as QualiFi.

## The challenge

Most lead generation platforms tell you how many leads you captured. QualiFi was built to tell you which ones are actually worth calling — pulling financial intelligence in real time to separate high-intent, financially-qualified prospects from tire-kickers before a sales rep wastes a call. Building this required not just a website but a full AI application: a LeadIQ Pixel that identifies abandoned visitors, a scoring algorithm that processes financial data against conversion models, a calendar pre-qualification layer, and integration with every major CRM and funnel platform.

## What Thrive Media built

Thrive Media built GetQualifi.ai as a full AI application:

-   LeadIQ Pixel — A smart identification pixel that captures up to 10X more leads by identifying abandoned website visitors who didn't fill out the form, opting them into the funnel automatically
-   AI Lead Scoring — A machine learning algorithm that scores each lead on financial fitness and buying intent, reducing acquisition costs by up to 78% by eliminating unqualified outreach
-   Real-time Financial Enrichment — Instant FICO score, reported annual income, spending power, and debt-to-income data appended to each lead record the moment they submit
-   Calendar Intelligence Layer — Pre-qualification embedded directly in booking flows, so sales reps know a prospect's financial profile before every call
-   CRM Enrichment — Automatic enrichment of existing CRM records with financial and intent signals, turning dead leads into a qualified pipeline
-   Universal Form Integration — Works with GHL, ClickFunnels, TypeForm, Gravity Forms, Leadpages, and any lead capture tool
-   Full CCPA, GDPR, and CAN-SPAM compliance architecture with tamper-proof digital consent fingerprinting

## Documented client results

From QualiFi's published testimonials:

-   — Chris C. (Coin Advisor): $247k+ in new revenue traced to QualiFi in first 30 days; 2,300 new leads identified
-   — Brandon Brittingham (MDDE Group): 30,000+ qualified leads; multiple six figures in tracked revenue
-   — Justin Colby (The Science of Flipping): $71k profit; 15% increase in close rate
-   — Anonymous insurance client: More scheduled appointments without increasing ad budget after QualiFi activation
-   — Anonymous email marketer: 20% monthly email list growth; $70k+ in sales from QualiFi-driven traffic

Live site

[getqualifi.ai](https://getqualifi.ai)

[Open in new tab](https://getqualifi.ai)

Website designed and built by Thrive Media. Thrive Media is not affiliated with and does not represent QualiFi.

Related

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